Fashion’s Night Out Tokyo 2015
Hosted by Vogue Japan, the global fashion phenomenon, “Fashion’s Night Out” will kick off this weekend in Tokyo. The opening events will begin on Saturday, September 12th at 4pm, held at the flagship Opening Ceremony store in Omotesando Hills. There will be a special live performance by the stylish drummer Kavka Shishido.
Get the scoop from the editors of Vogue Japan and see the fashion route that they recommend. Red Valentino Aoyama will have a one-of-a-kind Fashion’s Night Out logo tee and a romantic layered skirt for purchase. Also in Omotesando, the Longchamp store will debut a quirky, colorful tote bag for cat lovers. A cute twist on their iconic handbag, this pre-sale item comes in a shade of bubblegum pink and has a whimsical cat face design. Stop by Marimekko to see their unique printed shirtdresses available for pre-order. Men and women alike can enjoy the graphic tees from Zucca for everyday wear.
A crossroads of music and fashion, “Fashion’s Night Out” events spotlight some of the hottest talent in the fashion industry. US Vogue Editor-in-Chief, Anna Wintour, created one of the world’s largest shopping events, which originally began in 2009. Guests can enjoy shopping for limited edition items, watching live performances by musical artists and receive novelty items. Remember, while you’re out and about, take advantage of special sales with some stores boasting up to 70% off certain items.
Mega-popular shopping epicenter “Laforet Harajuku” will have extended hours from 5 to 10pm in celebration of Fashion’s Night Out. There will be beauty demonstrations and limited edition items for sale. Get there fast, as the first 100 guests to arrive at Free People in Harajuku will receive a mini Polaroid snap and an original fan novelty item. You can even design your own tie dye tote bag at the event.
Reserve a pair of Jeffrey Campbell’s signature “Skate Shoe” platforms a coveted, long-awaited item that’s bound to sell out quick. Effortless and chic, it-girl model Mai Miyagi will debut her sports mix pre-sale items over at Heather. If you love everything girly, check out the fluffy animal mufflers for pre-sale at Rose Marie seoir. Lolita’s, don’t miss the popular lace-up jumper skirt in the Fortune Tarot print from Metamorphose Harajuku. Playful and fun, Stussy offers a pre-release of their crop tops and logo dresses, while purchases over 5,000円 will receive a original gift bag.
Musical guests include Vivi model Elli Rose, edgy twins AMIAYA, teal-haired beauty DJ Madamoiselle Yulia and the gorgeous Thelma Aoyama. With free admission and a stunning line-up of artists, it’s definitely a must go!
While shopping, collect stamps throughout the night for a chance to win special prizes. At participating shops and locations, check for the Fashion Night Out stamp rally flyer. Don’t forget to get your stamps and enter to win the lottery held at the Audi Forum from 5pm to 9:30pm. Noteworthy prizes include a gorgeous motorcycle rider’s jacket from Hysteric Glamour Aoyama, a one piece dress from Toga and a pair of fringed boots from Zucca. For more details, read through the list and check out the prizes here.
Real Time Contest
If you’re definitely heading to Fashion’s Night Out, post up your favorite brands, shops and items and you could enter to win a Visa Gift Certificate. Post up a status using the hashtag “#FNOJP” to be eligible for the contest. For more information, check out the rules on their website here.
It’s time to celebrate fall fashion, so get out and have some fun! You’ll get to experience the fashion scene first hand and enjoy live music at Fashion’s Night Out Tokyo.